How to Build Your Author Brand Before You Get Your Book Published?

The thrill of being a published writer is unmatched, and topping it off by getting your book on the shelves is a major milestone worth celebrating. However, the most vital aspect which one should keep in mind while launching a new book is developing your author brand before going public and get your book published. Here’s why:

1. Create Anticipation: Launching a book marketing campaign weeks (or even months) in advance helps to create anticipation and to establish you as an already well-known author by the time your book hits the shelves.
2. Connect with Readers: Creating a brand is a process that gives you an opportunity to build a relationship with your potential readers, understand their interests better and as a result, allows you to adapt your marketing efforts in a way that will resonate with them.
3. Establish Authority: When you give your readers something to learn about you that they didn’t know before, you earn their respect and openness towards your topic.
4. Attract Opportunities: A highly marketable author brand will result in many possibilities like reviews, interviews, and even speaking engagement.

Building Your Brand:

• Develop an Online Presence: Make a website or blog, and be on social media platforms such as Twitter, Instagram, or Facebook all the time.
• Engage with the Community: Participate in comment sections, reply to readers’ questions, and publish blogs that support the theme of your book.
• Network with Industry Influencers: Conect with bloggers, reviewers and other authors who are in your genre to expand your reach and increase visibility.
• Prepare for the Launch: For long-term returns, build an email list to directly connect with interested readers and share the updates about your book from time to time.

Bearing in mind that author branding is a continuous one. Through interaction with your community of readers and by being an expert in your area, it can be a well-conceived beginning of your life as a published author and also an engaging career.